By James Murimi - Reporter
Kenya, 21 November 2025 - The County First Ladies Association (CFLA) has charted a new course for the next four years with the launch of its 2025–2028 Strategic Plan, a comprehensive framework aimed at expanding social impact and strengthening partnerships across Kenya’s 47 counties.
The plan was unveiled during an event in Nairobi attended by First Lady Rachel Ruto, who served as Chief Guest.
CFLA Chairperson, who is also the Marsabit County First Lady, Ms Alamitu Guyo Jattani, said the document captures the Association’s renewed commitment to address emerging community needs while building on a decade of progress.
“This Strategic Plan is our promise to deepen our work in health, education, livelihoods, climate resilience and the protection of vulnerable groups,” she said.
“It reflects lessons learned, the voices of communities and our collective determination to do more.”
Since its formation, the Association has been instrumental in championing maternal and child health, cancer screening, menstrual hygiene, early childhood development, mentorship and campaigns against sexual and gender-based violence (SGBV).
Ms Jattani noted that these interventions have touched thousands of lives, creating hope for families who often feel overlooked.
The 2025–2028 plan is anchored on six priority areas. The Health and Wellbeing pillar seeks to enhance reproductive, maternal, child and adolescent health through strengthened nutrition programmes, family planning, immunization drives and early cancer screening.
The Economic Empowerment pillar focuses on financial literacy, entrepreneurship and access to credit for women, youth and persons with disabilities. This is a shift the Association says will help households transition “from dependency to dignity.”
In education, CFLA will push for Inclusive Education, Care and Mentorship to ensure equitable early learning and expand mentorship programmes targeting vulnerable children, especially girls.
On protection, the plan commits to Ending Gender-Based Violence and Harmful Practices, including Female Genital Mutilation (FGM) and child marriage.
The Association said it will work more closely with community structures to foster respect, dignity and safety.
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Climate resilience also features prominently. Through the Climate Action and Resilience pillar, County First Ladies will champion climate-smart agriculture, water conservation, tree growing and policies that connect environmental health to human wellbeing.
The sixth pillar, Institutional Strengthening, outlines measures to enhance CFLA’s governance, financial systems, communication and documentation processes while professionalising its Secretariat to ensure long-term sustainability.
On her part, Ms Ruto said: “The launch of their Strategic Plan today in Nairobi marks a significant step toward uplifting and transforming lives at the grassroots. We applaud the County First Ladies for this milestone and celebrate their commitment to building healthier, empowered, and resilient communities across Kenya.”
Ms Jattani appealed for stronger collaboration with all sectors – from county and national governments to civil society, faith groups, development partners and the private sector – saying the Strategic Plan can only succeed through shared responsibility.
“We know we cannot achieve this vision alone,” she said. “We invite all partners to walk with us and use CFLA as a trusted platform to reach communities with dignity and impact.”
She urged Kenyans to hold the Association accountable, noting that the plan was developed with county residents at its centre.
“To the people of all 47 counties, this Strategic Plan is about you. Your stories, your needs and your aspirations,” she said.
Ms Jattani added that the Association remains grounded in service and long-term impact.
“We commit to go deeper, to build institutions rather than events, and to pursue transformation rather than applause,” she said.
“We may never do all the good humanity needs, but humanity will always need the good we do, when we do it with love.”
