Cristiano Ronaldo Becomes Shareholder in Perplexity and Launches ‘Perplexity x CR7’ Hub

By Francis Onyach - Reporter

4 December 2025 - Cristiano Ronaldo has officially stepped into the AI arena, announcing a high‑profile investment and brand partnership with Perplexity, the fast‑growing answer engine redefining how people search for information.

The deal combines Ronaldo’s global influence with Perplexity’s advanced technology, supported by a new “Perplexity x CR7” experience that gives fans an unfiltered, interactive look at his legendary career.

Perplexity, founded in 2022, has rapidly emerged as one of the most talked‑about AI startups, recently reaching a valuation of around 20 billion dollars after a major funding round.

Ronaldo now joins its shareholder base, framing his investment as a natural extension of his belief that curiosity and constant learning are essential to greatness both on and off the pitch.

In his announcement, he highlighted Perplexity’s role in “powering the world’s curiosity” and hinted that this collaboration is only the beginning of a longer‑term vision.

At the heart of the partnership is “Perplexity x CR7,” a digital hub that brings together more than two decades of Ronaldo’s football journey into one immersive space.

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Fans can dive into his most iconic goals, key stats, and defining moments, brought together from scattered footage and records into a single, searchable archive designed for deep exploration.

The experience is presented as the ultimate CR7 library, giving supporters a richer perspective on how he became one of the most enduring athletes of his generation.

This move also formalises a relationship that began in a more personal way. In October, Ronaldo revealed that he quietly used Perplexity to research and structure his Prestige Globe Award speech at the Portugal Football Globes, admitting he turned to the AI tool when he felt nervous and unsure how to start.

The confession went viral, showing how even one of the world’s biggest stars leans on AI for preparation and self‑expression, and giving Perplexity a surge of global attention in the process.