Digital Innovation Empowers Kenyan Farmers with Market Access and Financial Services

Kenya, January 19 2206 - Kenya’s agricultural sector is undergoing a digital transformation as farmers increasingly turn to mobile technology to access markets, financial services, and critical farming support. New digital platforms are enabling smallholder farmers to participate more fully in the modern economy, using simple mobile phones to overcome long-standing barriers such as limited market access, lack of information, and financial exclusion; an innovation-driven shift that aligns with Kenya Vision 2030’s push for a technology-enabled economy.

Kenya’s success in mobile innovation has already demonstrated the power of digital tools to drive inclusion and economic participation. M-PESA transformed how millions of Kenyans save, send, and access money. The now-launched Mpesa's Digifarm builds on this legacy by applying the same mobile-first approach to agriculture, a sector that employs nearly half of the population and underpins national food security.

Designed to be accessible on both basic and smart phones, Digifarm ensures that farmers across rural and urban Kenya can participate in the digital economy. Registration is done by dialing *944#, lowering barriers to entry and reinforcing the Vision 2030 goal of inclusive access to technology. Once enrolled, farmers receive tailored digital services aligned to their farming activities.

At the heart of Digifarm are two integrated digital solutions: Kilimo and Soko.

Kilimo delivers technology-driven agricultural support, including digital advisory services, access to quality inputs, training, and financial solutions. By combining artificial intelligence, data analytics, and on-the-ground partnerships, Kilimo enables farmers to make more informed decisions throughout the farming cycle, improving productivity and efficiency.