By benadeta mwaura - Reporter
Kenya, January 16 2026 - The Tourism Regulatory Authority (TRA) has issued a stern warning to tour operators against using open-sided Land Cruisers to transport tourists on public highways and roads, saying the practice violates licensing conditions and poses serious safety risks.
TRA Director-General Norbert Talam said the authority has observed a worrying trend of some operators extending the use of open-sided safari vehicles beyond their approved purpose, transportation on public highways and non-wildlife areas. “These vehicles are not designed nor approved for use on public roads and highways, as their open configuration and limited protective features expose passengers to heightened safety risks,” TRA said, adding that their licensing terms are strictly for game viewing and photography within designated national parks, reserves and registered conservancies where speeds are lower and terrain is controlled.
Open-sided Land Cruisers, often fitted with bench seating and a canvas canopy, are popular for wildlife viewing due to enhanced visibility, but regulators say the vehicles lack structural protection for regular road speeds and conditions found on highways.
TRA’s directive reinforces that use must be confined to off-road and wildlife circuits only, where their design is appropriate and safety risks are moderated. TRA further cautioned tourists and clients not to insist on using open-sided vehicles for transfers outside wildlife areas, warning that non-compliance with licensing and safety requirements may attract regulatory action under the Tourism Act, 2011 and related regulations.
Operators found in breach could face sanctions, including fines, suspension of licences, or other enforcement measures. Under the Tourism Act, TRA has the authority to suspend or revoke licences of tourism service providers that fail to comply with safety and operational standards.
It can also initiate monetary penalties or even imprisonment for serious offences, although any specific penalties in this case will depend on further inspections and enforcement actions.
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The warning aligns with broader government efforts to tighten oversight of the tourism industry. In late 2025, the Ministry of Tourism and Wildlife intensified safety measures in key safari circuits, including Maasai Mara, after incidents involving unsafe tourist behaviour and vehicles near wildlife.
Authorities stressed that visitor safety and wildlife protection are paramount, and that operators must follow rules to safeguard both. Similarly, TRA and other agencies have in recent years cracked down on rogue or unlicensed tour operators, revoking licences of firms that failed to meet professional and safety standards as part of a campaign to boost Kenya’s competitiveness and reputation.
Tourism remains one of Kenya’s top foreign exchange earners and a major employment generator, drawing millions of visitors annually. However, safety standards, especially in road and safari transport, are critical to protecting both visitors and Kenya’s reputation as a premier wildlife destination.
Accidents or misuse of equipment can undermine confidence and harm the sector’s global appeal. By reinforcing strict adherence to vehicle licensing conditions, the regulator aims to promote responsible tourism operations, reduce preventable injuries, and ensure that visitors have safe, high-quality experiences in Kenya’s parks and conservancies.
